Recent Articles

I want to share how businesses can find and use their distinct brand voices. Not only will this make writing easier, but it will also help you connect more meaningfully with your customers. If you get it right, you can even create dedicated fans and followers for your brand!

Let’s start by talking about what story structure is. There are several different versions of story structure according to academic thought leaders, but they can all be superimposed to create the basic outline of a story.

I want to share how businesses can find and use their distinct brand voices. Not only will this make writing easier, but it will also help you connect more meaningfully with your customers. If you get it right, you can even create dedicated fans and followers for your brand!

Here’s the best possible thing you can do right now to help you manage your social media and write posts that get attention and inspire action: write out your brand story. A brand story is the most compact guide you’ll ever have for writing, designing, and showcasing your brand in a way that matters.

Simply put, it’s easy to write about a product, but it’s much harder to write about it in a way that allows a prospective buyer to visualize it in the context of their lives. We need to show the product as being highly purposeful and highly relevant to the person buying it. 

For many business owners, lack of income has led to the idea that now is the time to stop spending and cut as many budgets as possible, including the marketing budget. But many experts agree that now is the time to maintain and even expand your marketing efforts.