You’ve heard it before; it’s time to start writing blogs for your business website. But where on earth will you find the time? Even making a list of ideas to write about can seem daunting. And what if your writing skills aren’t up to par?
We’ve created full-service blog writing because we know you need to have confidence in your blogs, but without spending a minute of time or energy. Your brand is positioned to help others; let us help you get the word out with captivating blog posts.
What Makes a Successful Blog Post?
Search Engine Optimization
When it comes to blogs, articles, and website content, search engine optimization is essential. Creating content that ranks high in search engines like Google increases your online visibility.
We use keywords, inbound and outbound links, the principles of context marketing, and best practices for titles and body content to improve your SEO. We’ll help make sure there are more people reading your post and moving to other pages on your website.
A Unique Brand Voice
Your content needs to stand out from your competitors and call to your audience. We work hard to closely match your brand voice so you get consistent content every time we write for you.
Not sure what your brand voice sounds like? We can help with that too! We’ll create a buyer persona (or ideal client persona) to determine how you can connect your brand to your audience. We can also create a brand voice guide so all your writing is consistent, whether it’s your team or ours creating the content.
Consistent content is the best way to keep people reading your blog and visiting your website. That’s why we offer add-on posting services for our blogging clients. Our team can take your blog from finished to published. Just set us up with a controlled contributor account for your website or blog page, and we’ll make sure your blogs are posted on time. We’ll also complete back-end optimization to make sure your post gets found in search engines.
Getting the Word Out
Where should you post your blogs? How can you get people to read them? Our marketing specialists can create a well-rounded content marketing plan that includes search engine optimization, social sharing, guest blogging, and more. We’ll make sure you have a full inbound marketing strategy that brings you more brand awareness, leads, and clients.