We don’t really do “sales” meetings here at Fine Point Writing & Editing.
Why Should I Hire a Copywriter?
First of all, I like a good DIY project as much as the next business owner, so if you’re considering writing your own website content, I get it. But like any DIY project, there are some things better left to a professional. In this case, your sanity, your business’s reputation, and your profits might be at risk.
1. Save Time & Frustration
Writing a website should be easy, right? I mean, you write emails all day long and manage to sound professional. Plus, you know your business better than a copywriter does.
If you ask most copywriters, they’ll tell you that they’re not selling words; they’re selling confidence. Most people have a lot of trouble writing about themselves. We’re always taught to be humble, but we’re also self-conscious. For some people, that translates to rewriting it 100 times until you’re so frustrated you finally call a copywriter. For others, it’s impossible even to get started because it seems so insurmountable.
Either way, you’ll feel guilty about the entire thing because when you’re working, you should be writing your website content, and when you’re writing your website content, you should be working. If you’re ready to save yourself the time and frustration upfront, don’t even both reading the rest of the points in this blog. Just call your local copywriter now.
2. Make Sure Your Site Goes Live on Time
Just last week, I had a call from a client who needed some of the content on his webpage rewritten ASAP, as he had an important trade show coming up. Usually, I would not have been able to meet that timeline. However, I had written most of his website content before (and the website designer had hired the rest out to someone else who butchered it). So, since I was already familiar with the company and their tone/style, it was possible to get it done on time.
Alongside calls like this are, “My brand-new website is supposed to go live tomorrow.” Content is almost always the wrench in your website plans, so be sure to get ahead of the game and find someone before you need him or her to jump in and start writing.
3. Build Trust with Viewers
Sure, actions speak louder than words, but words help build trust before you get a chance to prove you’re worthy of it. If you want a piece of the action (i.e. your viewer’s patronage), you need to earn it.
Since almost 60% of website viewers would avoid working with a company that has obvious grammar and spelling mistakes on their website, high-quality content writing is one of the best ways to guarantee you can continuously reel in new leads.
If you’re the type of person that won’t eat at the most popular or tasty restaurant if the bathrooms are gross, you’ll understand how your website content can represent you in the same way.
Top Tips for Hiring a Website Copywriter in Edmonton
Don’t Trust that (Good) Website Content is Included in Your Design/Development
Whenever you approach an “all-inclusive” package deal with a website design and development company in Edmonton, be sure to ask specifically about content. Most packages don’t include content, but clients don’t realize that until they’re looking at a beautiful and blank website.
If content writing is included in the package, dig a little deeper. Ask who will be writing the content and what his or her qualifications are. In some cases, designers are also assigned to content writing, even though they don’t know the first thing about grammar or that a colon in writing is not a part of human anatomy. Find out what information you need to provide and insist on a meeting or call with the writer to ensure your brand is properly captured in the content.
Let’s Get to Know Each Other
Writing website content is a personalized process that looks different for everyone. Before we get started, we like to make sure it’s a good match. Our schedule also books up in advance, so it’s always good to start the process sooner rather than later.
Email us to book a discovery phone call session for your website or blogs.