Let’s start by talking about what story structure is. There are several different versions of story structure according to academic thought leaders, but they can all be superimposed to create the basic outline of a story.
I want to share how businesses can find and use their distinct brand voices. Not only will this make writing easier, but it will also help you connect more meaningfully with your customers. If you get it right, you can even create dedicated fans and followers for your brand!
Here’s the best possible thing you can do right now to help you manage your social media and write posts that get attention and inspire action: write out your brand story. A brand story is the most compact guide you’ll ever have for writing, designing, and showcasing your brand in a way that matters.
Simply put, it’s easy to write about a product, but it’s much harder to write about it in a way that allows a prospective buyer to visualize it in the context of their lives. We need to show the product as being highly purposeful and highly relevant to the person buying it.
For many business owners, lack of income has led to the idea that now is the time to stop spending and cut as many budgets as possible, including the marketing budget. But many experts agree that now is the time to maintain and even expand your marketing efforts.
At least 75% of the businesses who initially pass on having their website content written professionally come back to us when their site is live or almost ready to go. Why? Because once you dive into it, you realize just how difficult it is to make your company sound as great as it is.
SEO experts are here to help you help other people find your content online. But before you hire someone for SEO, a basic understanding will help you understand what you’re paying for, what to expect, and how to evaluate the success of the strategy.
One thing I hear over and over again is how stressed out business owners get when it comes to writing blog posts. Nobody enjoys the process. In light of these struggles (and in the hope that you can put out at least a few great blog posts this summer), I've put together my top 7 tips for reviewing your posts.