Author: finepointwriting

In this series, we’ll be exploring what it takes to be an entrepreneur by going straight to the source: Jeff Schwan, CPA, CGA of Schwan & Associates CPA.

A business blog shouldn’t be a chore or a drain on your time; it should be a fun and creative outlet, a means of connecting to your clients and audience, and a way to share your expertise.

If you’re not breaking your expertise down into laymen’s terms, you might as well stop typing now, because the 99.99% of people who don’t do exactly what you do aren’t going to read it.

In the digital world, trust is absolutely critical for businesses.

“Content Marketing” is a new buzzword making rounds in the business world, but what does it mean, and why should you be using it in your marketing plan?

A brand brief helps you develop the various elements of your brand, including your logo, brand colours, methods of communication, and aims, in relation to the four above components.

Whether you’re new to business ownership or are a seasoned entrepreneur, Edmonton’s business community has an event for you this November.

Halloween is the spookiest night of the year. It evokes memories of trick-or-treating, costume parties, scary stories, and of course, eating a lot of candy. But why do we have these strange customs?