finepointwriting

Verbal and written branding complements your visuals, and just as you need to keep your visuals consistent, it’s crucial to keep the linguistic aspects of your brand consistent.

"Show, don't tell." It might even have sounded cheesy. However, it’s the most important rule to follow when you are posting content on your website, or developing your bio.

SEO experts are here to help you help other people find your content online. But before you hire someone for SEO, a basic understanding will help you understand what you’re paying for, what to expect, and how to evaluate the success of the strategy.

One thing I hear over and over again is how stressed out business owners get when it comes to writing blog posts. Nobody enjoys the process. In light of these struggles (and in the hope that you can put out at least a few great blog posts this summer), I've put together my top 7 tips for reviewing your posts.

A few important questions you can ask before someone writes copy for your marketing or internal business documents.

Great SEO can bring in more leads and sales conversions for your business. It gets more attention for your content, more eyes on your branding, and more interest in your services. The benefits are incredible, and best of all, anyone can achieve them.

Ninety five percent of my biography clients dread starting the process. The comment I receive often is, “well, I’m not that interesting.”

Give your business blog a refresh with a few blog topics that can work for any business. Whether you own a landscaping business or a photography business, these topics will get you in the mood to write an amazing blog post (or two or three) you can share with your clients and followers.

If your website content isn’t creating leads and driving sales, it isn’t working hard enough for you. Reworking all your content is time-consuming. Luckily, just a few simple improvements can make a big difference.

A review of the experience and expertise owners of Blue Collar Electric in Alberta, Eric and Tyler, have gained in the three years since starting the company.