finepointwriting

A few important questions you can ask before someone writes copy for your marketing or internal business documents.

Great SEO can bring in more leads and sales conversions for your business. It gets more attention for your content, more eyes on your branding, and more interest in your services. The benefits are incredible, and best of all, anyone can achieve them.

Ninety five percent of my biography clients dread starting the process. The comment I receive often is, “well, I’m not that interesting.”

Give your business blog a refresh with a few blog topics that can work for any business. Whether you own a landscaping business or a photography business, these topics will get you in the mood to write an amazing blog post (or two or three) you can share with your clients and followers.

If your website content isn’t creating leads and driving sales, it isn’t working hard enough for you. Reworking all your content is time-consuming. Luckily, just a few simple improvements can make a big difference.

A review of the experience and expertise owners of Blue Collar Electric in Alberta, Eric and Tyler, have gained in the three years since starting the company.

In this series, we'll be exploring what it takes to be an entrepreneur by going straight to the source: Jeff Schwan, CPA, CGA of Schwan & Associates CPA.

A business blog shouldn’t be a chore or a drain on your time; it should be a fun and creative outlet, a means of connecting to your clients and audience, and a way to share your expertise.

If you’re not breaking your expertise down into laymen’s terms, you might as well stop typing now, because the 99.99% of people who don’t do exactly what you do aren’t going to read it.

In the digital world, trust is absolutely critical for businesses.