As long as you have an interesting topic, some expertise, and basic writing skills, you can make a blog work for your business.
Why Blogging Is Essential for Business in 2022
What was the last thing you searched for on the internet? Was it a recipe or instructions on how to complete a task? Maybe you were looking for the best Japanese take-out in the city or the best dog-friendly parks near you. Whether you were on your phone or sitting at your computer, there is a high probability that the top result for those searches was a blog article. Blogs have an unlimited range of topics and themes, and if you use them strategically, publishing a blog can help grow your business.
What Is a Blog?
If you’re unsure what a blog is, you’ve most likely encountered one and did not realize it. A blog (short for weblog) is a place on your website where you publish informational articles. Blogs first became popular in the nineties, serving as a digital diary for anyone with a website. Fast forward to 2022, and blogs come in all kinds of varieties. You don’t need to be a celebrity or lifestyle brand to have a blog anymore. As long as you have an interesting topic, some expertise, and basic writing skills, you can make a blog work for your business and have a thrill while doing it!
5 Reasons Your Small Business Would Benefit From a Blog
Most of the big brands and companies you love have blogs. Your local news station, your favourite sports team, your insurance broker, even your neighbourhood flower shop probably has a blog. Why? Because blogging helps keep companies engaged with their audiences. The most popular blogs deliver value by teaching skills, sharing industry insights, and offering inspiration.
Any topic that helps your audience save time, save money, or do something better will resonate. This doesn’t mean every article you write has to accomplish one of those three features, but the more you incorporate those elements, the more likely they will be bookmarked and shared. Your blogging will also demonstrate your expertise as a leader in your industry. And as a result, it will help create more income opportunities for your business. Let’s take a look at the five most compelling reasons for blogging in 2022.
Offer Value to Your Ideal Client
It’s rare for your ideal client to hire you or make a purchase from you the first time they visit your website. It takes trust and persuasion to convert a new client into a paying customer. Blogging provides you a way to connect with your ideal clients through your website, delivering ideas and helpful information while you’re busy running your business. For example, if you are a window installation company, you could have a blog with an article explaining how to wash your windows without leaving streaks. When your ideal client sees your article, they are going to appreciate your free help; they will remember your company and could even tell their family and friends about you.
Drive Traffic and Boost SEO
Now, just because you write an article and publish it to your website, it does not mean your ideal client will automatically show up to read it. You need to know the basics of using keywords and terms to help your ideal client find your website. This strategy is called search engine optimization, or SEO, meaning your article is primed with the right words and headings for search engines to display your page in the top results. SEO results do not happen overnight, but with consistent usage of keywords, consistent publishing of content, and effective use of high-quality links, your blog and website will rank higher and higher each year.
Connect With Your Audience
Having a blog that contains your words, your ideas, and is hosted on your website, is a valuable resource for marketing content. When you write blogs with your business in mind, your information should be relevant to the present, but with the goal that it will be relevant years down the road. When new ideas or trends emerge, you can update past articles and republish them for further exposure.
Showcase Your Expertise
Writing blog articles about the subject you are an expert on is your chance to show your audience what you know. As experts in our fields, there are often topics we are passionate about that do not come up in our regular work. A blog is a perfect place to share deeper knowledge or niche information with the world.
Generate More Income
When all the puzzle pieces are put together, your blog will become a passive generator of leads for your business. The more extensive your archive of blog posts becomes, the more chances your ideal clients will have of finding you in a search result. And, when you use your article in your marketing strategy, your reach will also grow.
What to Blog About?
Not sure what you should write about in your blog? Think about what your clients might want to know.
Is there an aspect of your service that your clients continually ask you about? You could provide answers to the most frequently asked questions.
Is there something your clients often attempt to do themselves and get wrong? You could write a step-by-step guide to educate your audience on how to complete a task better.
In our previous blog post, we shared ten blog starter topics for any business to use in their blog. Once you have a few template headings, you’ll be able to reuse them to spark new ideas.