If your website content isn’t creating leads and driving sales, it isn’t working hard enough for you.
Reworking all your content is time-consuming. Luckily, just a few simple improvements can make a big difference. Spend an hour updating your website in these three ways for maximum effect, with minimum time spent:
1. Find Your Related Keywords
Keyword research is not exactly the definition of fun. However, ten minutes of keyword research can seriously improve your ranking in search engines. This means more people will find you when they’re looking for your products or services on Google, Bing, or Yahoo.
To find your related keywords, head over to Google and type in a phrase your clients might type when they’re searching for you.
Marketing Business Edmonton
Edmonton Marketing Agency
Edmonton Graphic Design Firms
Digital Marketing Edmonton
2. Write Catchy Titles
The titles on your pages should draw people in and make them want to read more. They don’t have to be “click-bait” level interesting. They just need to capture someone’s attention. Your titles should focus on your main differentiators and your main selling points – the things that make your business unique.
Current Title: Online Courses for Business Growth
Catchy Title: Learn How to Get More Business Without Networking
Both titles may have a place in a website. For example, Online Courses for Business Growth may be a good primary heading on a services page so people can find that specific service easily. However, you can use the catchy version of the title as a way to draw the reader into your specific selling points for an online course.
Think of the former as drawing in leads, and the latter as converting those leads to sales.
3. Divide Your Content into Sections
When people scan a website, they’re typically looking for one specific item. If they don’t find it right away, chances are they’ll be moving on quickly.
When you organize your content into sections with clear titles, it helps people find what they’re looking for quickly and easily. On the other hand, if your content is all bunched together in a big block, a potential client likely won’t bother looking through it. Your website shouldn’t be a treasure hunt. It should be a roadmap.
Go through your website pages and check how many sections are on each. Then break your longer sections into smaller ones. Each title should only have a few paragraphs or bullet points under it.
For example, if you have 20 services and they’re all listed under the title Services, break it down. Section your services into categories such as Services for Businesses, Services for Individuals, and Services for Government Agencies. This makes the page more scannable. Someone looking for a specific service will find it quickly and move on to the more detailed information. Then – hopefully – they’ll decide to sign up!
I hope this has been helpful!
To learn more about how to improve your business website, blog, and marketing materials, fill out the contact form at here to join our mailing list.