It’s About What You Say and How You Say It
Want to stand out from your competition and build connections with your ideal audience? Defining your brand voice and messaging strategy is the best place to start. Our brand messaging specialists will help you identify your authentic message and brand voice.
How do you develop and define a brand voice? We’ll walk you through our proven process to uncover your brand voice and craft a brand messaging strategy that resonates.
Help Your Audience Get to Know, Like, and Trust You
Marketing strategies can only reach so far without consistent branding to generate trust. When your brand voice is all over the place, your audience will sense that something is off. Creating a brand messaging strategy helps you, your team, and any contractors write in a consistent tone across all your marketing channels.
Brand messaging strategies help you:
- Convey authenticity as a brand
- Build trust with your audience
- Align your message across your company
- Guide new hires or consultants
- Strengthen your marketing efforts
- Stand out from your competition
Create an Authentic Brand Voice that Rises Above the Noise
Step 1: Identify Your Target Audience
It all starts with knowing who you’re talking to. Your brand voice is only effective if it resonates with your target market. We’ll help you identify and bring your ideal customer persona to life.
Step 2: Discover What Makes You Sound Like You
Creating your brand voice requires knowing your key values and your personality. We’ll also help you find the right tone for your industry and/or audience.
Step 3: Create a Brand Messaging Guide
We finish by creating a brand messaging guide so you and your writing team are prepared to use your brand voice in every piece of marketing content you put out into the world.
What’s Included in a Brand Messaging Strategy?
The brand messaging strategy starts with a workshop where we walk you through interactive exercises to develop your ideal audience and reveal your authentic voice. From there, we craft a complete Brand Voice Guide that you can use in all your marketing efforts and share with your marketing team.
The brand messaging strategy includes the following:
- Custom ideal client profile
- Unique brand story
- Mission and values statements
- On-brand taglines
- Recommendations for digital marketing campaigns
Make Your Brand Sound Memorable
Start with a Strong Foundation
Starting a new business becomes easier when you have a clear brand messaging strategy to follow. We help new businesses start their marketing efforts on the right page.
Update Your Brand Messaging
Your business and your brand are going to evolve. When you’re ready for a brand refresh, we will help you update your brand messaging strategy.
Scale Your Team with Confidence
Growing your business to the next scale is exciting. We’ll help you align your team with your brand message with clear tools and easy-to-follow brand voice guides.
Frequently Asked Questions About Brand Messaging & Brand Voice
What is brand messaging?
Your brand messaging refers to your core message. It’s what your brand stands for, including your value proposition and how you connect with your target audience. It includes your mission, vision, values, tagline, and overall positioning in the marketplace and the tone you use to convey these points.
What is a brand voice?
Brand voice is the unique style and tone in which your brand communicates. It reflects the personality of your company and dictates how you engage with your audience through written content, whether it’s formal, casual, friendly, authoritative, or playful.
Why are brand messaging and voice important?
Consistent brand messaging and voice create a cohesive identity for your brand. They help you build trust, differentiate from competitors, resonate with your audience, and ensure that your brand communications are clear and aligned with your values.
Can brand messaging and voice evolve over time?
Yes, your brand messaging and voice can and should evolve as your business grows or your audience changes. It’s important to revisit them periodically to ensure they still resonate with your target market and reflect your current brand identity and goals.
