Say the Right Thing to the Right Audience
Marketing experts used to say it takes 7 touchpoints before your message makes in impression. The reality is that number is even greater today with the numerous digital platforms and distractions that exist in your customers’ daily lives.
So how do you create content that crosses the path of your customer enough times to grab their attention? The answer is with a strategic messaging campaign.
What Are Marketing Funnels & Why Invest in Them?
Messaging campaigns help you spread the word—but not just any words. It’s important that what you say is reaching the right audience, at the right time, with the right message. That’s what we’re here to help businesses achieve.
Messaging campaigns are perfect for:
- Launching a new service or product
- Promoting an upcoming event
- Showcasing an update to your business
- Launching a new product
- Promoting specific services in a specific season
- Driving highly specific traffic to a website or marketing funnel
Ready for New Opportunities?
Let’s build excitement around your business with a strategic messaging campaign!
Connect with us today to map out your strategy with a team of professional creatives.
Master Your Messaging, Master Your Business
Get People Excited at Just the Right Time
Marketing for your business is all about timing. We’re here to make sure you aren’t just waiting to receive big opportunities in your business; you’re creating them by getting your audience excited at just the right moment.
Earn Brand Awareness
When your strategic message hits your target audience at the right time and place, it leaves a lasting impression. Doing so on repeat earns you brand awareness, brand loyalty, and a message that spreads organically.
Convert Audiences to Clients
Messaging campaigns are all about audience, timing, and using words that resonate with them. Our ultimate goal with every campaign is to find your ideal audience and inspire them to take action that gives them a quick outcome and turns them into clients.
What’s Included in a Messaging Campaign?
Messaging campaigns can look different depending on your unique business needs. A typical campaign is like a puzzle and consists of several targeted marketing pieces that all fit together to work over a specific period of time.
These pieces might include:
- Consistent SEO blog posts
- Targeted landing pages
- Case studies
- Lead generators
- Digital ads
- Social media posts
- Print signage & traditional marketing
Master Your Messaging, Master Your Business
Businesses with Busy & Slow Seasons
Stay top of mind with your clientele and customer by offering promotions and special offers. These are great ways to help fill in a slow season and campaigns get the word out there.
Businesses with
Events
Ensure your events are well attended by promoting them early and drawing the attention of the right audience. Messaging campaigns help you spread awareness and drive registrations.
Businesses with Big Opportunities
Big opportunities require strategic promotion. Messaging campaigns can help you launch your next offer, product, or service in just the right way without hearing crickets.
A Messaging Campaign Success Story
Urban Legal Recruitment
Frequently Asked Questions About Marketing Campaigns
Who should run campaigns?
Campaigns should be managed by professionals who deeply understand brand voice and messaging, ensuring consistency and resonance with the target audience. This often means a collaboration between in-house marketing teams and seasoned copywriters or agencies.
What is included in a marketing campaign?
A marketing campaign includes strategic messaging, engaging content, targeted distribution channels, and precise metrics to measure success—all designed to align with the brand’s core values and business goals.
What does the campaign-building process look like?
The campaign-building process involves thorough research, strategic planning, creative content development, and meticulous execution, followed by continuous monitoring and refinement to ensure the message hits the mark.
Ready for New Opportunities?
Let’s build excitement around your business with a strategic messaging campaign!
Connect with us today to map out your strategy with a team of professional creatives.
