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“Funnels” have quickly become a marketing buzzword. We usually like to stay away from buzzwords, but in this case, we’ve embraced the term and what it means! Why? Because funnels are a smart way to continually grow your business, all while your attention and time are spent elsewhere.
Let’s look at what funnels are, how you can use them for your business, and why to invest in professional funnel building.
What Are Marketing Funnels & Why Invest in Them?
In everyday terms, marketing funnels are used to guide people into a specific conversation with your brand. After all, business is all about words and conversation!
Funnels are strategic in nature; it’s important to map out the journey of a potential customer or client and match that journey with marketing pieces that will speak to them.
We have created a custom funnel building process that allows us to map out customer journeys and provide strategic touchpoints at every stage of that journey.
Ready for New Opportunities?
Let’s build your first funnel!
Multiply Your Leads, Exponentially Expand Your Business
Build Out New Products and Services
Product launches can be tough. How do you showcase what this new product or services actually does? Building funnels allows you to be crystal clear about what people get and why they should try something new, from existing customers to new ones.
Always Working Behind the Scenes
The best part about funnels is that once they’re built, they keep working for you while you take care of your business and customers. Aside from some tweaks and ongoing optimization, you won’t need to worry about them at all. Wouldn’t it be nice to wake up to leads in your inbox?
Make Better Strategic Use of Your Marketing Dollars
If you’re investing in multiple marketing strategies, why not tie it all together and ensure your entire plan is nurturing every lead step by step? Stop wasting ad spend and get more from every dollar spent on your lead generation strategy.
Creating Customized Funnels
A funnel is not a passive strategy; instead, it encourages people to get involved by taking action! How do we do this? Simply put, by structuring the funnel to inspire people to do something, such as take a course, fill out a form, or even enter a contest.
Foundational Pieces
- Website Pages
- Landing Pages
- Sales Pages
- Contact Forms
Second level funnel items
- Email marketing (drip campaigns)
- Interactive Courses
Third level funnel items
- Lead Generators
- Newsletters
Fourth level funnel items
- Social Media
- Networking
- Videos
- Blog Posts
A Funnel Building Success Story
FAQ - The Funnel Building Process
Why should I invest in a funnel?
- Nurture a new lead from awareness to purchase and beyond
- Continue conversations with those who aren’t ready to buy
- Retarget existing customers
- Improve brand awareness and customer satisfaction
- Tie it into your traditional marketing or networking activities
What is one thing people tend to get wrong with funnels?
Funnels are strategic and intentional, which means that you need to understand everything you can about the specific type of person you want to reach.
- Be specific about who you want to reach.
- Research that person, their habits, and what they care about most.
- Map out the journey from lead to sale to follow up.
- Create messaging that they can’t resist and be consistent with it.
- Plan for the places where you could lose someone – how will you recapture them?
How do I start building a funnel?
What do I offer at the start of my funnel?
Your lead magnet can be anything, as long as it’s something your really wants and finds valuable. That way they will share it on social media, text it to their friends, and become your raving fans and word of mouth marketers!
What’s One Way to Improve a Funnel?
Start tracking your funnel. It’s great to gather leads and conversions, however, if you don’t know where they are coming from, you won’t know how to replicate your success or improve your failing funnels.
