Story Studio

The Book That's Still Just an Idea

You’ve got the book in you. You know the concept, maybe you’ve even got a title, and you could talk about it for an hour if someone asked the right question.

What you don’t have is a way to turn that into two hundred pages. You’ve probably tried, alone, some early morning or late night with good intentions and a blinking cursor, and gotten a few thousand words in before life took the time back and the file sat untouched for a month, then six.

That’s not a discipline problem. A book is genuinely too big to hold in your head all at once and write in your spare time with no one checking in, which means without a process and someone walking through it with you, the honest odds are that it stays an idea, indefinitely.

12 Weeks, Broken Into Pieces

Story Studio takes the thing that feels like one enormous, overwhelming project and breaks it into a piece of work small enough to actually sit down and do each week. No overthinking the whole book before you’ve written the first chapter, and no stalling out because the task in front of you was never “write a book,” just the next guided step toward one.

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What Changes When You're Not Doing This Alone

Weekly guided sessions mean you’re not relying on willpower alone to get pages written. Someone is expecting you to show up with work, and that’s the difference between a book that quietly stalls in month two and one that actually gets finished.

Templates and frameworks mean you’re never staring at a blank chapter wondering where to start. You always know exactly what the next page is asking of you, so there’s no guessing your way through structure.

One-on-one coaching means the roadblock that would normally sit there unsolved for three weeks gets worked through in one conversation, before it turns into the quiet reason you stopped working on the book at all.

Have questions? Let's talk about your book.

How we know this works

Story Studio runs on the same process behind Lean Marketing Lab: break a big, overwhelming body of work into a guided weekly system with real feedback, and people who’ve been stuck for months start finishing things. A book takes longer than a content calendar, but the underlying mechanism, structure plus accountability plus real coaching, is the same one that’s already worked for the business owners below.

“The weekly meetings ensure that I’m consistent in building content.” — Lissa Daub

What's Included

Weekly 90-minute guided learning and work sessions
Additional co-working sessions to keep you writing between classes
Templates and step-by-step guidance for every stage of the book
Three one-on-one meetings with your writing coach, timed to catch you right when you’re stuck, not after you’ve already lost momentum
A customizable writing tracker that shows your pace, your best times and places to write, and where the work is actually getting done

Next cohort: We meet Fridays @ 10:30 AM to 12:00 PM, starting Friday, October 30.

Investment: $2,997 + GST, or 3 monthly payments of $999 + GST

Optional Add-ons: One-on-One Coaching, Editing, Publishing, Professional Review.

How the Twelve Weeks Break Down

Concepting, audience, and research: nail down what the book actually is and who it’s for, before you write a single chapter
A structured proposal and outline: the map for the whole book, done before you’re deep in chapter four wondering if you’ve lost the thread
Leading with story: starting the way readers actually get pulled in, not with a table of contents dressed up as chapter one
Writing all the way through: a complete draft, start to finish
Revision: turning a full draft into a book that reads like one
Editing and publishing options: a walkthrough of what’s next and the paths available to you, so you’re not standing at the finish line with no plan

Woven through all six stages: games, challenges, and accountability measures that keep the group moving and keep you from disappearing into your own head for twelve weeks straight.

Who This Is For

This is for you if there’s a book sitting in the back of your mind, and it’s there for the right reasons: building your business, working toward a goal that matters to you, leaving something behind that outlasts you. It doesn’t matter where you’re starting from. You can walk in with nothing but the concept, or a half-finished draft you haven’t opened in a year, and the twelve weeks work the same way either way.

It’s not for you if the real reason is settling a score, if the book you’re picturing is really just an elaborate way of proving someone wrong. That happens more often than people admit, and it’s a different kind of writing project than this one.

What if...

What if I don’t have time for this right now? This is 90 minutes a week, not an open-ended commitment to find hours of writing time on your own. The structure is built around the fact that you’re already busy, which is exactly why it’s guided instead of self-directed.

What if I’m not sure I have enough to say about my subject? Almost everyone walks in feeling this way. It’s not a sign you don’t have a book, it’s a sign you haven’t yet had someone help you find the shape of it, which is most of what the coaching sessions are for.

What if I don’t know if I have the expertise to write a book about this? You know your subject better than you think you do, and better than most people who’ve written a book about theirs. The expertise you’re doubting is exactly what got you the concept in the first place. The program’s job is to get it out of your head and onto the page.

The Guarantee

Complete every session and every activity, and we’ll hand back $500 of your investment. We built the guarantee around doing the work, not around finishing the book, because showing up and doing what the program asks is the part that’s actually in your control, and it’s also the part that gets books written.

Join Story Studio

You’ve had the idea for a while. Give it twelve weeks, a room, and a coach.

Take Your Book From Concept to Complete in 12 Weeks